Canada’s food system working to gain trust
In the food system, whether its farmers, retailers, or researchers, the public’s trust
When it comes to the information relating to food and food choices, Canadian consumers are not overflowing with confidence in the sources. According to the CCFI’s 2019 report, the highest trusted group within Canada’s food system are farmers and producers, with
The good and the bad
The great news for our wonderful farmers and producers of the nation, you’re the leading source of trusted information about food, so keep it up! However, the issue with consumers putting this responsibility on this segment of the food supply chain is that they’re only responsible for a segment of the information. Yes, without farmers and producers, we’d be without many types of foods, so obviously their credible information is needed, yet often these producers are just the start of the food production chain. Much of what is produced in Canada are raw
Consumers hold all the power
Luckily for Canadian consumers, our open competition of the food market, and regulations imposed to ensure high food safety means that as consumers we hold the power over the market. While we can say we do or do not trust particular segments or types of products within our food sector, we demonstrate our trust with our purchases. For many of us, we can use our judgement to signal our trust and concerns for the food industry. So, if you’re concerned about hormone use in animals, you could find a hormone-free product on the shelf, and speak with your dollars. Or, as suggested through the CCFIs results, Canadians have a higher trust for food produced in Canada than food produced outside (58% strongly agreed with this statement), which is reflected in our marketing of food labelling and restaurants.
Trust is a precious gift, and as consumers, we should treat it as such. By having high standards of trust and concern, it’s helping to keep the food industry working to provide us with the information we seek and pushing for a more transparent industry. However, as consumers, we also have to be a little more giving on sharing what we do and do not trust, and what is needed to achieve it. The industry can continue to try to capture your trust, but if you’re not willing to share how it can be achieved, it’s unlikely we can make improvements. So this holiday
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