Set Cattle Aside, Not the Meat

By Oliver Xuan, University of Saskatchewan Student 2020 has been a relatively more challenging year for every individual around the world. However, especially for Canada’s meat industry, maybe it is already winter in early May. Cargill plant and the JBS Canada plant in Alberta, which together normally process approximately 70% Read more…

Burned or Benefited Beef:

Why branding is important to the Canadian beef industry By Emily Pearson, University of Saskatchewan When we hear the word branding a lot of different opinions thoughts and questions come to mind. Animal welfare activists say it is wrong and painful. Producers say it is harmless and necessary. Some consumers Read more…

McDonald's has gone McNuts with the newest Skor McFlurry

Has McDonald’s Gone Nuts?

Canadian’s newest beef with chain restaurants is nuts! When Earl’s Restaurant chain announced they were moving to use humane certified beef and A&W advertised their use of hormone-free beef, many of us were highly critical over the sourcing of non-Canadian beef. Their marketing suggested that these ‘alternative’ means of production Read more…

Why Stuart has a beef with A&W

A(mbiguous) & W(rong)

How A&W Canada supports Unstainable Agriculture I miss A&W’s onion rings. The reason I miss them is that I no longer buy food at their chain of restaurants. A&W has initiated a marketing campaign that misleads consumers about beef production in Canada and, for this reason, I have chosen to Read more…