You’ve probably seen Burger King’s latest marketing video featuring Wal-Mart yodeler Mason Ramsey singing about methane emissions from cow farts and burps. The ad promotes Burger King’s “Cows Menu” consisting of beef from cows fed lemon-grass leaves, which some research suggests decreases methane emissions. I must admit, the song is Read more…
Canada’s food system working to gain trust In the food system, whether its farmers, retailers, or researchers, the public’s trust is vital and a precious gift to receive. Through hard work, the Canadian food system gains the trust of the public, despite the constant presence of negative and misleading media Read more…
Consumer perspectives and awareness about how risks are assessed and managed Food and the safety of our food are of the utmost importance to people, or so we thought. In recent research undertaken by my summer student Claire, it appears that the majority of Canadians aren’t all that worried about Read more…
The dawning of a new age in the relationship between science and society? Science is a leading factor in economic growth. New research leads to new products or ways of doing things, which are demanded by us as consumers. Knowing that consumers continuously demand and expect new products to be Read more…
Protestors implying that farmers are bad stewards of their land This past weekend’s third annual worldwide event of the ‘March Against Monsanto’ signifies how disconnected average consumers are from the people responsible for producing the food we eat: farmers. For those of you not aware Monsanto is an agriculture company Read more…
Genetically modified (GM) crops have been identified by many groups and organizations, including the Bill and Melinda Gates Foundation, as an important tool, essential in working towards reducing the global food insecurity and land supply problems. In spite of considerable negative media attention regarding the safety of GM crops, there Read more…